Project Azad Foundation

Campaign Story

About the project

Azad Foundation has been at the forefront of ensuring “livelihoods with dignity” for resource-poor women in 80 slums across Kolkata and North 24 Parganas districts, West Bengal. The organization provides women with the knowledge and skills required to access jobs and markets that are traditionally closed to them. Azad’s flagship “Women on Wheels” (“WoW”) program enables vulnerable and marginalized women to train and become employed as chauffeurs. By empowering women to earn a decent income in safe working conditions, Azad has been changing lives. Additionally, Azad uses evidence-based advocacy and communications to build knowledge and impact policies pertaining to unpaid care work, gender-just skill education frameworks, and the creation of gender-sensitive markets.

This Project is fully funded by the Oak foundation.

Making a difference

Azad Foundation works in partnership with two organizations – Talash and Development Action Society (DAS) who act as Azad’s mobilization partners at the community level. DAS and Talash raise public awareness of the Women on Wheels program and engage with the community on women’s opportunities, and how families can support women who wish to join the workforce. Azad’s for-profit associate Sakha Consulting Wings Pvt. Ltd., employs the women who receive permanent driver’s licenses through “WoW”. Driver training incorporates non-technical content aimed at making participants aware of topics such as sex and gender, patriarchy, legal rights, self-defense, sexual and reproductive health, spoken English, map reading, first aid, work readiness and communication. Complementing “WoW”, Azad’s Feminist Leadership Program (“Parvaz”) prepares women leaders to engage with their communities about gender inequalities, responding to violence against women, unpaid care work, opportunities through “WoW”, and engaging with urban governance. Azad is also working with the government in West Bengal to open more opportunities for women drivers, especially through the government’s Gatidhara (vehicle subsidy) scheme.

The Way Forward

● Reach 45,000 residents with information about “Women on Wheels (WoW)”, women and non-traditional livelihoods, prevention of gender-based violence
● Enroll 160 women in WoW
● Organize project training for 25 feminist leaders
● Enable 15 Azad Kishori leaders complete their higher secondary education
● Employ 128 women with permanent license
● Transfer 90 women to Azad’s consulting wing, Sakha, for job opportunities

The way forward

● Identifying vulnerable children and bringing them to children collectives
● Regular child participation and life skill session with adolescent groups
● Ensuring the progress of community action plan developed based on interface of children collective/adolescent girls group with community
● Meeting with parents of children groups on life skills and child protection issues
● Regular interface with the community to create space for children and community leaders for exchanging and sharing their ideas and experience related to child marriage

Project Impact

218

Women enrolled in “Women on Wheels” program

18

Feminist leadership alumni established and completed all 4 phases of training.

834

Women assisted in procuring citizenship documents in order to access public social security programs

171

Trainees received permanent driving licenses

81

Trainees got employment

29

Women trainees selected for skill development to undergo a 90 hrs bridge course for employment opportunities

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Last Year’s Grant Disbursed: $100,000

Current Year’s Approved Grant – $100,000

Sheela driving her dreams of independence

Sheela from Baruipur, Kolkata, had a challenging married life before she separated in 2011. After securing a divorce in 2019, the 36-year-old aspiring woman began raising her son alone with the compensation she received. Initially working as a tailor, Sheela felt trapped at home due to her lack of exposure, confidence, and independence.

CRY America’s Project Azad intervened and learned about Sheela’s situation. After the team successfully counseled her, she joined the program. Initially, Sheela’s parents opposed her decision to join Azad, but she pushed forward independently. The team provided her with life skills sessions, facilitated driving training, and eventually transformed her outlook. Sheela learned to navigate the city fearlessly, developed her confidence, and gained the courage to stand up for herself and others.

Today, Sheela works as a successful driver at Hyundai and earns a stable income through pick-and-drop services. She feels proud of her independence and her ability to support her 15-year-old son. She advocates for gender equality and women’s safety in her community by raising her voice against abuse and harassment in public places.

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