CRY America

Board of Trustees

The Board of Trustees are responsible for the overall governance of CRY America as specified in the Bylaws and specifically, in the areas of CRY America policy, statutory & legal compliance, financial oversight and approval of business plans towards building a strong and relevant organization. The Volunteer Representative is nominated to the Board through a process of elections among volunteer leaders across the USA.
The Board comprises of the following persons:

Shefali Sunderlal, President & Program Director
Shefali holds a Master’s degree in Social Work from Delhi University and has held leadership positions at CRY India and CRY America for the past 3 decades. She has been leading CRY America since 2002, with a focus on brand building, civic engagement, fundraising and grant making. CRY America has grown it’s supporter base to 25,153 donors, 2000 volunteers & has impacted the lives of 733,684 underprivileged children through support to 90 Projects across India & the USA. Shefali currently lives in New York with her son Vikrant.

Puja Marwaha - Honorary Trustee
A post graduate diploma holder in Human Resources from XISS, Ranchi, Puja joined CRY in 1994 to set up the HR function. Prior to that, she worked with Citicorp and KSIL. Puja has held the role of CEO of CRY [India] since February 2010. She joined the CRY America Board in the same year. She currently resides in Bangalore with her husband Ajit..

Vatsala Mamgain - Honorary Trustee
Vatsala has an MBA from IIM Calcutta and has worked in advertising for close to two decades on clients like J&J, Unilever and Maruti. She has also set up a design portal, run a home catering business, worked as a textile consultant and is a published writer. She believes that every single person has limitless potential and she hopes that her work at CRY will help India’s children realise theirs.

Ravi Krovidi - Honorary Trustee & Treasurer
Ravi works for PwC in the role of Managing Director out of the San Jose office and advises technology sector companies to scale new business models via digital transformation. He is part of the PwC Responsible Business Leadership initiative and helps local non-profits such as the Children Discovery Museum. Ravi is an alumni of the Indian Institute of Management at Bangalore and the Haas Business school at UC Berkeley. He has served on the Haas alumni board for 2 years. He has been a CRY donor since 2005 & joined the CRY America Board in January 2020 with a firm belief in CRY’s charter and impact. The Krovidi family conducted a CRY Walkathon in SF Bay Area in 2015. He lives in the San Francisco Bay Area with his wife Hima and children Ronit and Arush.

Percy Presswala - Honorary Trustee, Board Secretary & National Volunteer Representative
Percy is a Senior Technical Business Analyst with the Automobile Club of Southern California since 2007. He has a BCom degree from Bombay University & was the Area Commissioner for Scouts Canada Willow Valley. He loves reading philosophy and traveling. He has been a volunteer leader since 2012 in Los Angeles & has organized several events such as CRY Holi, Walk & Gala. He is passionate about the cause of children & is delighted to serve on the Board from May 15, 2020.

CRY America is the sole representative of the CRY name & trademarks in the USA. CRY America is a 501c3 registered
organization and all donations to CRY America are tax-deductible.
You will receive periodic updates, so you can stay informed about CRY America’s projects, events & initiatives towards ensuring children’s rights.
If you do not wish to receive e-mail updates or solicitations from CRY America, you may use the unsubscribe option under the unsubscribe section of our Privacy Policy.

  • Find us on