on the details of
this project

CRY America is the sole representative of the CRY name & trademarks in the USA. CRY America is a 501c3 registered
organization and all donations to CRY America are tax-deductible.
You will receive periodic updates, so you can stay informed about CRY America’s projects, events & initiatives towards ensuring children’s rights.
If you do not wish to receive e-mail updates or solicitations from CRY America, you may use the unsubscribe option under the unsubscribe section of our Privacy Policy.

  • Find us on


East Godavari District, A.P.
Thematic Intervention: Education, Protection, Participation


The Society for Rural Agriculturists and Mass Awareness (SRAMA) was registered in the year 1999 by a group of individuals to promote Ambedkar Ideology and for upliftment of marginalized communities. Though it was registered in the year 1999 it was not actively followed up owing to the fact that there is neither financial support nor active contribution from the members. SRAMA initially initiated yuvajana sanghas in Alamuru Mandal in Moolasthanam, Baduguvani lanka, Chemudu lanka, Narsipudi, Alamuru and Pinappalla based on Ambedkar ideology. After the CRY programme started in 2010, SRAMA was able to take the message of child rights into communities well and achieved impressive results on many child rights indicators. The project holder Jillela Seshagiri Rao, took up leadership responsibility in SRAMA from 2005 onwards and guided the organization towards achieving its overall objectives. After the initiation of CRY programme in 2010, he played key role in perspective building among staff members and through them created widespread awareness on child rights issues in the operational area.


Child Labour: There are 63 child labour in the operational area out of which 51 are boys and 12 are girls. 9 are in 6-14 age-group and 54 are in 15-18 age-group. Children are found working in the following sectors / places - Agriculture Coolies, Floriculture / Nurseries, Rice Mills, Brick Kilns, Poultry, Aqua processing industry, construction works, Truck cleanings, vegetable markets, cloth shops, cycle shops, etc. Children get between Rs. 50 and Rs. 100 per day in different works and that supplements the overall income of the family.

Dropout: There are 88 dropout in the operational area out of which 47 are boys and 41 are girls. 17 are in 6-14 age-group and 71 are in 15-18 age-group. Only 2/23 habitations are 100% enrolled. 52% of the dropout is staying at home idle, 31% of the dropout are helping their parents in farm works, 9% got married and 8% migrated with their families.

Child Marriage: In 14/23 operational area villages there was no child marriage during 2015-16. During 2015-16, 15 child marriages were reported out of which project was able to stop none. During 2015-16, 15 child marriages were reported out of which project was able to stop none. 80% of the reported cases were that of girls’ and 20% were of boys’. In 53% of the cases, the child was either a dropout or child labour at the time of marriage and 47% dropped out after the marriage. None of the married children are continuing the education after the marriage.


  • To make all endeavours to eradicate child labour system.
  • Make all efforts in preventing child abuse by sensitizing the communities.
  • Identify the reasons for child trafficking and address the same by making Panchayati Raj Institutions stronger.
  • To ensure reduction of child labour in the operational area.
  • To ensure reduction of dropout rate from 93 to 45
  • To reduce instances of child marriages from 10 to 7.

SRAMA was able to fairly achieve the stated objectives for the year by following the guidelines given by CRY team during the year. Team was able to strategically approach many issues, engage with different stakeholders and brought about good results.
Some of the achievements were as below:

  • Awareness sessions and programmes were conducted at community level.
  • Regular girl-child tracking was done. Team enabled families to apply for social security schemes.
  • Project mainstreamed 3 child labour and 6 drop-out.
  • Project engaged with all the 2208 families where 6-14 children are there and sensitized them on the issue of child labour.
  • Efforts were there to engage with government departments in order to increase their involvement in protection of child rights.

  • Project also specifically engaged with 125 families where child labour and dropout are there in 15-18 years age group.
  • Project enabled 1069 students to apply for education scholarships. Out of that, 86 children received the scholarships.
  • Project sensitized 24 teachers in 21 schools on the need to ensure child-friendly environment in the school.
  • Project has put efforts to create better relationship between school and children.
  • Team encouraged teachers in 11 schools in 11 villages to visit the families and ensured it.
  • Improvements in facilities were observed in 5 schools.
  • Project enabled 2428 children to apply for different schemes.
  • Project guided 391 children in applying for higher education courses. (boys - 188; girls - 203)
  • Ensured the regular functioning of Child Collectives in all the villages. 4 child collectives were strengthened during the year


Focus 1: Reduce child labour from 55 to 40. Reduce dropout from 70 to 45.

  • Sensitize parents of CL / DO and other parents on the importance of education especially girl child education.
  • Conduct capacity building sessions through meetings/campaigns for CBOs on CLPRA and RCFCE Act.
  • Advocacy with Education Dept for improvement of infrastructure facilities in schools and for appointing sufficient teachers and against closure of schools in the name of rationalization.
  • Demand for Travel Allowance as per RCFCE Act for children who attend schools from distant places.
  • Track all children in the age group of 15-18 yrs and ensure their transition from upper primary to high school & high school to other higher education courses.
  • Guide children who completed 10th standard to apply for higher education courses.
  • Personal counselling to parents whose children are working as child labour to sensitize them about negative effects on children.
  • Explore suitable academic / vocational courses available for 15-18 age group children.

Focus 2: Reduce instances of child marriages / child marriage fixed cases from 10 to 7 in the year.

  • Regularly track girl children at risk of being dropping out of school.
  • Identify and assist families to apply for social security benefits from government.
  • Assist girls from most needy families and girls from families where parents migrate seasonally to get into social welfare hostels.
  • Create awareness on child marriages through cultural performances.
  • Demand for compulsory registration of marriages at Panchayath level. Encourage PRI members to have child marriage issue in their meeting agenda.
  • Ensure convergence meetings between government departments for better coordination towards preventing the child marriages.
  • Sensitize families against traditions and customs that result in child marriages.
  • Facilitate discussions among child collective members against child marriages.
  • Encourage teachers to visit families where child marriages might happen / where child marriages are fixed and to counsel parents.
  • Advocacy with PRI / Mandal Education Officer and District Education Office to improve infrastructure facilities in schools to improve retention of children in schools.

Focus 3: Increase strengthened Child Collectives from 22 to 26

  • Promote leadership development among children through capacity building trainings.
  • Give training to child collective leaders on how to conduct the child collective meetings.
  • Encourage child collective members to raise school level issues with their teachers.
  • Collect information from children about economic vulnerability in their families, without hurting the feelings of children.
  • Ensure participation of child labour in child collective meetings.
  • Facilitate discussions between school-going and non-school-going children in order to make non-school-going children to rethink about going back to school.


  • Right to Development
  • Right to Protection
  • Right to Participation
  • Administration
  • Total Grant Approved